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Corporate events can be key to developing important business and customer relationships. Start your planning process by knowing what your objectives are, whom you are trying to reach and what resources you have. Once you have a better understanding of what you're working with, make sure you execute your plan to perfection. This article is for small business owners organizing a corporate event to help grow their business and strengthen bonds with customers.

Simply put, a corporate event is any form of event, hospitality or social activity which is organised or funded by a business entity. With such a broad definition, the target audience for corporate events can be equally as broad, including but not limited to: Employees. Board members.

Establish your goals and objectives.

Put together a rough budget.

Choose a format and theme.

Choose a location, a venue, and vendors.

Select a date.

Research speakers.

Start your sponsor search.

Finalise speakers.